This Privacy Policy applies to all personal information collected by SuperRun Labs (ABN 46 262 338 268) via the website located at superrun.com.au.
The Privacy Act 1988 (Cth) currently defines "personal information" as meaning information or an opinion about an identified individual or an individual who is reasonably identifiable:1
If the information does not disclose your identity or enable your identity to be ascertained, it will in most cases not be classified as "personal information" and will not be subject to this privacy policy.
The kind of personal information that we collect from you will depend on how you use the website. The personal information which we collect and hold about you may include but is not limited to:
We will only collect this information with your consent, including where you have provided it to us voluntarily so that we can provide you with Services. When you entrust us with this information, we commit to using it solely for the purposes outlined on our Website, and it will be shared with our reliable third-party partners (including our service partner, Bloody Good Tests) as described on our Website or in this Privacy Policy.
We may collect personal information from you whenever you input such information into the website. We also collect cookies from your computer which enable us to tell when you use the website and also to help customise your website experience. As a general rule, however, it is not possible to identify you personally from our use of cookies.
Use of Tracking Technologies and Advanced Matching
We use the Meta Pixel (and similar tracking technologies) to understand how you interact with our website and to deliver relevant advertisements to you on third-party platforms, such as Facebook and Instagram.
Advanced Matching: When you provide personal information to us (such as your name or email address via a contact form or signup), we may use Meta’s 'Advanced Matching' feature. This tool securely 'hashes' (digitally scrambles) your information before it is sent to Meta. Meta then uses this hashed data to more accurately match your visit to our website with your Meta account. This helps us measure the effectiveness of our advertising and ensures you see ads that are relevant to your interests.
Managing Your Privacy: You can opt-out of these tracking and targeted advertising features at any time:
The purpose for which we collect personal information is to provide you with the best service experience possible on the website.
We customarily disclose personal information only to our service providers who assist us in operating the website, our service partner Bloody Good Tests (who facilitates account management and result delivery), and third-party pathology providers who will collect and process your blood test. Your personal information may also be exposed from time to time to maintenance and support personnel acting in the normal course of their duties.
By using our website, you consent to the receipt of direct marketing material. We do not use sensitive personal information (such as health data) in direct marketing activity. Our direct marketing material will include a simple means by which you can request not to receive further communications.
We process personal data to ensure the data subject can be identified and contacted in the event of any changes to medical knowledge, or where necessary to protect vital interests or fulfill legal obligations.
Australian Privacy Principle 12 permits you to obtain access to the personal information we hold about you in certain circumstances, and Australian Privacy Principle 13 allows you to correct inaccurate personal information subject to certain exceptions.If you would like to obtain such access, please contact us as set out below.
As an online service provider, SuperRun Labs (in conjunction with our service partners) employs automated computer systems and algorithms to facilitate your transactions. These are used for:
If you have a complaint concerning the manner in which we maintain the privacy of your personal information, please contact us as set out below. All complaints will be considered by our team, and we may seek further information from you to clarify your concerns. If you remain dissatisfied with the outcome, you may refer the matter to the Office of the Australian Information Commissioner.
Your personal information may be shared with recipients located outside Australia. These recipients have data protection laws that protect personal information in a way which is at least substantially similar to the Australian Privacy Principles. We do not share your health data overseas.
Your account (managed via the Bloody Good Tests platform) retains records of your purchases. We may retain information about your purchases for an extended period, particularly if you have a complaint or inquiry. You may request that we erase your personal data at any time, subject to state and territory legal requirements for the retention of medical records.
Our site is not intended for and shall not be used by anyone under the age of 18.
If you have any queries, or if you seek access to your personal information, or if you have a complaint about our privacy practices, you can contact us through: hello@superrun.com.au